On Tuesday, TVS Motor Company unveiled a new television commercial for the NTORQ 150, promoting it as India’s first 150cc Hyper Sport Scooter. The campaign is aimed at young riders who value both performance and style in their everyday rides.
The NTORQ 150 boasts an acceleration of 0 to 60 km/h in just 6.3 seconds and comes with dedicated race and street riding modes, traction control, and ABS for enhanced safety. Positioned as the fastest 150cc scooter in the country, it delivers over 10 PS of power, blending racing-inspired engineering with modern safety features.
The commercial highlights the scooter’s design, advanced technology, and race-inspired performance, reflecting what TVS calls a “Hyper Mindset” approach.
TVS NTORQ has become an iconic brand among young riders, built on performance, attitude, and a strong emotional connection with a new generation. Our scooters have a long-standing racing heritage, which led to the creation of the TVS NTORQ 125. With the all-new NTORQ 150, we’ve elevated this legacy even further. The new TVC embodies this ‘Hyper’ philosophy, combining cutting-edge engineering, racing DNA, and a relentless competitive spirit to make every ride feel like a personal race,” said Aniruddha Haldar, Senior Vice President – Head of Commuter & EV Business and Head of Corporate Brand & Media at TVS Motor Company.
Launched in 2018, the NTORQ brand has brought several industry-first innovations to the market, including India’s first Bluetooth-connected scooter, the first scooter to deliver over 10 PS of power, and the world’s first scooter collaboration with Marvel, according to the company. Within months of its debut, the brand became a popular choice among Gen Z riders.
“Our goal was to visually capture the emotion of riding the TVS NTORQ 150 the rush, the aggression, and the sense of control and translate it into a cinematic experience. The film blurs the boundaries between the racetrack and the street, making every ride feel hyper, energetic, and thrilling. It’s not just about highlighting features; it’s about letting the audience truly feel the ride,” said Ashwin Parthiban, Creative Consultant at Dentsu Creative, the agency behind the campaign.
TVS Motor Company is a global manufacturer of two- and three-wheeler vehicles.
