Tata Motors Passenger Vehicles Ltd. has forged an exciting new partnership with Red Bull India, bringing its electric vehicles into the spotlight for a series of high-energy challenges and daring stunts.
Announced on November 28, 2025, the partnership blends Tata Motors’ innovative vehicle lineup with Red Bull’s elite extreme sports athletes, creating dynamic content that showcases the performance and capabilities of Tata’s products.
The inaugural project showcases the Harrier.ev, Tata’s electric SUV, alongside Lebanese rally driver Abdo ‘Dado’ Feghali, a Guinness World Record holder for the longest drift. The SUV will tackle tough off-road challenges in an upcoming video, set to drop in the coming days.
Vivek Srivatsa, Chief Commercial Officer at Tata Passenger Electric Mobility Ltd, highlighted the partnership as a union of ‘two brands united by a passion for innovation, performance, and pushing boundaries.’ He emphasized the chance to demonstrate how Tata’s cutting-edge technology and design perfectly complement the spirit of adventure and extreme performance.
Feghali, who previously tested the Harrier.ev during the Elephant Rock challenge, commended the vehicle’s performance on challenging terrain. He praised its torque delivery and overall engineering, describing it as ‘a new benchmark for electric SUVs in India.
This partnership marks a strategic expansion for both brands, as Tata Motors aims to showcase its electric vehicles’ capabilities beyond traditional urban settings. The video from the first challenge will be shared across multiple platforms, reaching a wide audience.
Both Tata Motors and Red Bull India have indicated that this collaboration is just the beginning, with more thrilling challenges planned for the future.
