AMP has launched India’s first premium electric vehicle (EV) subscription platform, targeting salaried professionals seeking access to luxury EVs without the burden of ownership. he service offers long-term subscriptions for vehicles from leading manufacturers, including BMW, Mercedes-Benz, BYD, Audi, and Volvo.
The company has commenced operations in the National Capital Region and plans to deploy 300 premium EVs over the next 12 months. AMP also intends to expand to five additional regions within the next 60 months.
The subscription model aims to address key barriers to EV adoption in India—such as high upfront costs, battery range anxiety, and uncertainty in the resale market. Subscribers are relieved of traditional ownership responsibilities, including maintenance, depreciation, and financing.
For small and medium enterprises (SMEs), AMP’s financial model transforms vehicle depreciation into recurring revenue opportunities through what the company describes as “annuity generation.” The platform integrates digital tools for vehicle selection, subscription management, and real-time tracking.
Bharat Bala, Chief Electric Officer of AMP, stated that the service is designed to provide flexibility for consumers while enhancing tax efficiency for both individuals and MSMEs. He emphasized that AMP’s offering represents a financial innovation in the mobility sector rather than just a transportation solution.
India’s electric vehicle market has been expanding, supported by favorable government policies and a growing corporate focus on sustainability and ESG (environmental, social, and governance) goals. However, EV adoption remains limited compared to conventional vehicles, largely due to high initial costs—especially in the premium segment.
The subscription-based model offers an alternative path to vehicle access, enabling users to experience electric mobility without long-term financial commitments. Unlike traditional ownership or leasing, AMP’s asset-light approach transfers ownership responsibilities entirely to the service provider.
Operating through a fully digital interface, AMP’s platform allows users to browse vehicles, manage subscriptions, and monitor usage seamlessly online. The company claims its model combines capital efficiency with predictable, recurring revenue streams.
The launch coincides with shifting consumer preferences in urban India, where flexibility and asset-light living are becoming increasingly desirable across sectors such as housing, mobility, and consumer goods. While subscription-based automotive services have gained traction globally, particularly in developed markets, AMP aims to pioneer this model in India’s premium EV segment.
India’s EV ecosystem still faces infrastructure challenges, including limited charging networks and service coverage. Although government initiatives have expanded charging availability in major cities, range anxiety continues to deter potential buyers. Subscription platforms like AMP’s may help bridge this gap by allowing consumers to experience EVs before making purchase decisions.
While the premium EV market remains a niche within India’s broader automotive landscape, growing environmental awareness and policy-driven incentives are creating new opportunities for innovative business models in sustainable mobility.
